Trends · data through July 2026

Breakfast Restaurants in North Carolina

Iceflower tracks 395 stores from 35 breakfast restaurants chains in North Carolina. Vicious Biscuit grew fastest over the last year, ahead of Waffle House and Biscuitville.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
35
Tracked stores
395
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Vicious Biscuit and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Vicious Biscuit logo Vicious Biscuit - +4.6%
2 W Waffle House logo Waffle House - -0.5%
3 B Biscuitville logo Biscuitville - -1.0%
4 I IHOP logo IHOP - -4.3%
5 F First Watch logo First Watch - -6.7%
6 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery - -19.5%
  • Waffle House
  • Biscuitville
  • IHOP
  • First Watch
  • Brunches
  • Blueberry's Grill
  • Snooze, an A.M. Eatery
  • Other tracked chains

Store footprint

Store map

395 tracked store locations in North Carolina. The 7 largest tracked chains are highlighted.

  • Waffle House (192)
  • Biscuitville (72)
  • IHOP (53)
  • First Watch (39)
  • Brunches (3)
  • Blueberry's Grill (1)
  • Snooze, an A.M. Eatery (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Waffle House logo Waffle House 192
  • 2 B Biscuitville logo Biscuitville 72
  • 3 I IHOP logo IHOP 53
  • 4 F First Watch logo First Watch 39
  • 5 B Brunches logo Brunches 3
  • 6 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery 3
  • 7 V Vicious Biscuit logo Vicious Biscuit 3
  • 8 T The Original Pancake House logo The Original Pancake House 2
  • 9 D Drift Cafe 2
  • 10 T Tex & Shirley's 1
  • 11 B Brigs Great Beginnings Restaurant 1
  • 12 S Sunday's AM Eatery 1
  • 13 F Fresh Egg 1
  • 14 B Betty's Biscuits 1
  • 15 B Bull and Bean 1
  • 16 L Little Hen logo Little Hen 1
  • 17 S Sunrise Biscuit Company logo Sunrise Biscuit Company 1
  • 18 E Eggies breakfast brunch and lunch 1
  • 19 B Broad Street Diner 1
  • 20 M Mabel's Kitchen 1
  • 21 D Doodles 1
  • 22 M Mountie Shack 1
  • 23 N New Day Cafe 1
  • 24 H House of Breakfast 1
  • 25 T The Wafflery 1
  • 26 T The Neighborhood Cafe 1
  • 27 B Big Bad Breakfast logo Big Bad Breakfast 1
  • 28 B Brunch with Ruby 1
  • 29 B Betsy's Crepes 1
  • 30 S Stack 'em High Pancakes 1
  • 31 S Snooze logo Snooze 1
  • 32 B Big Ed's North 1
  • 33 E Easy Like Sunday 1
  • 34 E Eggspectation logo Eggspectation 1
  • 35 B Blueberry's Grill 1

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