Growth
The Toasted Yolk Cafe against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Toasted Yolk Cafe's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked The Toasted Yolk Cafe locations across 12 US states.
Customer overlap
Who shops at The Toasted Yolk Cafe
Tracked chains The Toasted Yolk Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hardin County Coroner Office
100
I
Ifixubreak HEB
80
F
Fort Knox Commissary
55
W
Woodson's Local Tap + Kitchen
53
C
Corporate Installations
45
More trends