Growth
The Toasted Yolk Cafe against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Toasted Yolk Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked The Toasted Yolk Cafe locations across 12 US states.
Customer overlap
Who shops at The Toasted Yolk Cafe
Tracked chains The Toasted Yolk Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Casa Julia Tex Mex
52
C
Cactus Jacks
48
W
Woodson's Local Tap + Kitchen
41
K
Keesler AFB Commissary
34
H
H-E-B Pharmacy
33
H-E-B Pharmacy
33
F
Fort Knox Commissary
33
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