Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Big Biscuit and First Watch sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | T The Big Biscuit | - | +15.1% |
| 2 |
F
First Watch
|
▲1 | +5.5% |
| 3 |
I
IHOP
|
▲1 | +0.1% |
| 4 |
W
Waffle House
|
▼2 | -13.9% |
- First Watch
- IHOP
- Waffle House
- The Big Biscuit
- The Original Pancake House
- Homegrown
- Golden Oak Pancake House
- Other tracked chains
Store footprint
Store map
82 tracked store locations in Missouri. The 7 largest tracked chains are highlighted.
- First Watch (20)
- IHOP (18)
- Waffle House (25)
- The Big Biscuit (6)
- The Original Pancake House (2)
- Homegrown (1)
- Golden Oak Pancake House (2)
- Other tracked chains
Top tracked chains by store count
-
1
W
Waffle House 25
-
2
F
First Watch 20
-
3
I
IHOP 18
- 4 T The Big Biscuit 6
-
5
T
The Original Pancake House 2
- 6 G Golden Oak Pancake House 2
- 7 H Homegrown 1
- 8 H HomeGrown Kansas City 1
-
9
S
Snooze 1
- 10 H Half & Half 1
- 11 B Bric's Belgian Waffle & Pancake House 1
- 12 H Hair Of The Dog 1
- 13 T The Pancake House 1
-
14
C
Cafe Fleur De Lis 1
- 15 F First Things First 1
More trends