Growth
Keke's Breakfast Cafe against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Keke's Breakfast Cafe's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Keke's Breakfast Cafe locations across 5 US states.
Customer overlap
Who shops at Keke's Breakfast Cafe
Tracked chains Keke's Breakfast Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Campbell Commissary
100
J
Jacksonville BMX
83
W
Walmart Tire and Lube Center
71
D
Decal Shop
63
M
Mayport NS Commissary
62
W
Wyatt Johnson Automotive Group
59
B
Blackhorse Pub & Brewery
47
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