Growth
Eggspectation against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eggspectation's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Eggspectation locations across 6 US states.
Customer overlap
Who shops at Eggspectation
Tracked chains Eggspectation customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tom's Sports Tavern
100
D
DEC
97
F
Frisco Tap House
80
M
Mucho Gusto
77
M
Mama's on the Half Shell
76
T
Thai at Waugh Chapel
74
7
7 West Bistro Grill
73
F
Fuji Hibachi Sushi & Lava Bar
70
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