Growth
Big Bad Breakfast against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Bad Breakfast's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
| 12 |
B
Big Bad Breakfast
|
+11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Big Bad Breakfast locations across 8 US states.
Tracked stores by state
- Alabama 6
- South Carolina 2
- Tennessee 2
- Arkansas 1
- Florida 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
Customer overlap
Who shops at Big Bad Breakfast
Tracked chains Big Bad Breakfast customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kinberger Law Office
100
G
Gustavo's Mexican Grill
85
T
T-Mobile Corporate Office
78
T-Mobile Corporate Office
78
P
Paul's Fruit Market
71
M
Malone's
68
N
Norton Healthcare
53
Norton Healthcare
53
F
Fiesta Time Amigos
52
Fiesta Time Amigos
52
H
Heine Brothers Coffee
49
Heine Brothers Coffee
49
C
Circles of Peace
48
C
Corporate Office Furniture
47
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