Growth
Big Bad Breakfast against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Bad Breakfast's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 17 |
B
Big Bad Breakfast
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Big Bad Breakfast locations across 8 US states.
Tracked stores by state
- Alabama 6
- Tennessee 3
- South Carolina 2
- Arkansas 1
- Florida 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
Customer overlap
Who shops at Big Bad Breakfast
Tracked chains Big Bad Breakfast customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Paul's Fruit Market
100
G
Gustavo's Mexican Grill
95
M
Malone's
82
F
Fiesta Time Amigos
65
H
Heine Brothers Coffee
56
Heine Brothers Coffee
56
L
Limon y Sal
50
O
Old School NY Pizza
49
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