Growth
Le Peep against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Le Peep's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 18 |
L
Le Peep
|
-4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Le Peep locations across 12 US states.
Customer overlap
Who shops at Le Peep
Tracked chains Le Peep customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pilgrim's Market
78
B
Bucks Tavern
59
R
Rivers Crossing Church
49
Rivers Crossing Church
49
R
River's Bend Wine, Spirit, Liquor and Cigar Shop
42
K
Kings Veterinary Hospital
37
B
Baker's
36
W
Wyatt's Wet Goods
35
Wyatt's Wet Goods
35
S
Seright's Ace Hardware
34
Seright's Ace Hardware
34
E
El Picante
34
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