Growth
Le Peep against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Le Peep's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
| 13 |
L
Le Peep
|
-0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Le Peep locations across 11 US states.
Customer overlap
Who shops at Le Peep
Tracked chains Le Peep customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pilgrim's Market
100
B
BlueChip Pros Corporate
91
B
Bucks Tavern
72
Bucks Tavern
72
R
Rivers Crossing Church
67
Rivers Crossing Church
67
M
Meridian Main Street Market
61
R
River's Bend Sportsplex
56
K
Kings Veterinary Hospital
54
H
Home Care Resources
52
More trends