Growth
Homegrown against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homegrown's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
| 48 |
H
Homegrown
|
+4.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Homegrown locations across 14 US states.
Tracked stores by state
- Washington 4
- Kansas 2
- Arkansas 1
- California 1
- Georgia 1
- Hawaii 1
- Michigan 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- Nebraska 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Homegrown
Tracked chains Homegrown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McConnell AFB Commissary
36
McConnell AFB Commissary
36
F
Family Tree Nursery
21
Family Tree Nursery
21
G
Grant Park Market
20
E
Eddy's Toyota of Wichita
20
More trends