Growth
Homegrown against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homegrown's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
| 28 | H Homegrown | -9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Homegrown locations across 10 US states.
Tracked stores by state
- Kansas 2
- Arkansas 1
- Georgia 1
- Hawaii 1
- Missouri 1
- Nebraska 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Homegrown
Tracked chains Homegrown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McConnell AFB Commissary
30
McConnell AFB Commissary
30
W
Wichita Tree
30
J
Jacks Wine and Spirits
26
M
Meddys
22
Meddys
22
J
Jacob Liquor Exchange
21
H
Hen House Market
18
Hen House Market
18
Z
Ziggy's Pizza
18
Ziggy's Pizza
18
More trends