Trends · data through July 2026

Breakfast Restaurants in Houston-Pasadena-The Woodlands, TX

Iceflower tracks 140 stores from 15 breakfast restaurants chains in Houston-Pasadena-The Woodlands, TX. Waffle House grew fastest over the last year, ahead of Snooze, an A.M. Eatery and IHOP.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waffle House and Snooze, an A.M. Eatery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waffle House logo Waffle House - +7.7%
2 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery - +0.8%
3 I IHOP logo IHOP - -6.0%
4 T The Toasted Yolk Cafe logo The Toasted Yolk Cafe - -9.3%
5 F First Watch logo First Watch - -10.8%
  • IHOP
  • Waffle House
  • First Watch
  • The Toasted Yolk Cafe
  • Snooze, an A.M. Eatery
  • Hash Kitchen
  • Batters & Brunch
  • Other tracked chains

Store footprint

Store map

140 tracked store locations in Houston-Pasadena-The Woodlands, TX. The 7 largest tracked chains are highlighted.

  • IHOP (45)
  • Waffle House (42)
  • First Watch (20)
  • The Toasted Yolk Cafe (13)
  • Snooze, an A.M. Eatery (8)
  • Hash Kitchen (2)
  • Batters & Brunch (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.