Growth
The Original Pancake House against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Original Pancake House's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
Share of tracked category spend, indexed
Store footprint
Store map
100 tracked The Original Pancake House locations across 24 US states.
Tracked stores by state
- California 13
- Illinois 13
- Ohio 8
- Washington 8
- Florida 7
- Texas 6
- Indiana 5
- Oregon 5
- Utah 5
- Georgia 4
- Minnesota 4
- Colorado 3
- Michigan 3
- New York 3
- Missouri 2
- North Carolina 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Idaho 1
- Maryland 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
Customer overlap
Who shops at The Original Pancake House
Tracked chains The Original Pancake House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Seasons of Traverse Mountain
92
H
Hunter AAF Commissary
70
Hunter AAF Commissary
70
L
Lee's Academy
55
T
Tsunami Restaurant & Sushi Bar
55
T
The District
49
The District
49
P
Peterson's Fresh Market
44
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