Growth
The Big Biscuit against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Big Biscuit's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 34 | T The Big Biscuit | +4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked The Big Biscuit locations across 4 US states.
Customer overlap
Who shops at The Big Biscuit
Tracked chains The Big Biscuit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tinker AFB Commissary
86
Tinker AFB Commissary
86
C
Crest Foods
68
Crest Foods
68
R
Richards-Gebaur Commissary
43
A
Atwoods Ranch & Home
34
Atwoods Ranch & Home
34
T
Tinker Exchange
33
Tinker Exchange
33
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