Chain · United States · data through September 2026

W Whole Foods Market logo Whole Foods Market

Iceflower tracks 574 Whole Foods Market stores across 44 US states and DC. It ranks #3 of 2,604 tracked US upscale & natural grocers by card spend. Its share of tracked category spend moved -0.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
574
States
44
Category
Upscale & Natural Grocers
Category rank
#3

Growth

Whole Foods Market against its category

The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Whole Foods Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 T Trader Joe's logo Trader Joe's +3.9%
2 W Wegmans logo Wegmans -2.1%
3 W Whole Foods Market logo Whole Foods Market -0.8%
4 S Sprouts Farmers Market logo Sprouts Farmers Market +2.0%
5 T The Fresh Market logo The Fresh Market -3.8%
6 H Heinen's logo Heinen's -2.6%
7 N Natural Grocers logo Natural Grocers +0.3%
8 F Fresh Thyme Market logo Fresh Thyme Market -11.2%
9 H Harmons logo Harmons -4.0%
10 M Market District logo Market District -14.9%

Share of tracked category spend, indexed

100 98.8 2024 Q4 2026 Q3

Store footprint

Store map

574 tracked Whole Foods Market locations across 44 US states and DC.

Customer overlap

Who shops at Whole Foods Market

Tracked chains Whole Foods Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T Trader Joe's logo Trader Joe's 100
N Nordstrom logo Nordstrom 34
T Target logo Target 27
C Costco logo Costco 27
O Oliver's Market 25
S SEPHORA logo SEPHORA 25

More trends

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