Growth
Shake Shack against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shake Shack's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 21 |
S
Shake Shack
|
+12.2% |
Share of tracked category spend, indexed
Store footprint
Store map
358 tracked Shake Shack locations across 33 US states and DC.
Tracked stores by state
- California 44
- New York 42
- Texas 28
- New Jersey 27
- Florida 24
- Illinois 14
- Virginia 14
- Massachusetts 13
- Pennsylvania 13
- Colorado 10
- North Carolina 10
- Ohio 10
- Arizona 9
- Georgia 9
- Maryland 9
- Missouri 9
- Connecticut 8
- Michigan 8
- Utah 7
- District of Columbia 6
- Nevada 6
- Washington 6
- Tennessee 5
- Indiana 4
- Louisiana 4
- Minnesota 4
- Oregon 4
- Rhode Island 3
- Wisconsin 3
- Alabama 1
- Delaware 1
- Kansas 1
- Kentucky 1
- New Hampshire 1
Customer overlap
Who shops at Shake Shack
Tracked chains Shake Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
60
MTA
60
More trends