Growth
Shake Shack against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shake Shack's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 13 |
S
Shake Shack
|
+11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
412 tracked Shake Shack locations across 33 US states and DC.
Tracked stores by state
- New York 65
- California 59
- Texas 30
- New Jersey 27
- Florida 24
- Massachusetts 16
- Illinois 15
- Virginia 14
- Pennsylvania 13
- North Carolina 12
- Colorado 10
- Missouri 10
- Ohio 10
- Arizona 9
- Georgia 9
- Maryland 9
- Connecticut 8
- Michigan 8
- Utah 8
- District of Columbia 7
- Nevada 7
- Tennessee 7
- Washington 7
- Minnesota 5
- Indiana 4
- Louisiana 4
- Oregon 4
- Rhode Island 3
- Wisconsin 3
- Alabama 1
- Delaware 1
- Kansas 1
- Kentucky 1
- New Hampshire 1
Customer overlap
Who shops at Shake Shack
Tracked chains Shake Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
57
MTA
57
More trends