Growth
Paris Baguette against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paris Baguette's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
236 tracked Paris Baguette locations across 27 US states.
Tracked stores by state
- California 66
- New York 39
- New Jersey 26
- Texas 17
- Pennsylvania 13
- Virginia 11
- Illinois 10
- Georgia 6
- Ohio 6
- Florida 5
- Maryland 5
- Arizona 4
- Colorado 3
- Michigan 3
- Nevada 3
- Washington 3
- Kansas 2
- Massachusetts 2
- Minnesota 2
- North Carolina 2
- Tennessee 2
- Hawaii 1
- Kentucky 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Paris Baguette
Tracked chains Paris Baguette customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zion Market
65
Zion Market
65
M
Mandarin Beijing
43
S
Sand
41
More trends