Growth
Paris Baguette against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paris Baguette's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
177 tracked Paris Baguette locations across 26 US states.
Tracked stores by state
- California 48
- New Jersey 25
- New York 16
- Texas 15
- Virginia 11
- Pennsylvania 8
- Illinois 7
- Georgia 5
- Maryland 5
- Arizona 4
- Florida 4
- Ohio 4
- Colorado 3
- Michigan 3
- Washington 3
- Kansas 2
- Massachusetts 2
- North Carolina 2
- Nevada 2
- Tennessee 2
- Hawaii 1
- Minnesota 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Paris Baguette
Tracked chains Paris Baguette customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zion Market
65
Zion Market
65
M
Midas Germantown
36
Midas Germantown
36
S
Sand
35
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