Trends · data through September 2026

Retail trends in Lincoln, NE

Iceflower tracks 229 stores from 179 retail chains in Lincoln, NE. Tractor Supply Co. grew fastest over the last year, ahead of Dollar General and Menards.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
179
Tracked stores
229
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tractor Supply Co. logo Tractor Supply Co. - +7.7%
2 D Dollar General logo Dollar General ▲1 +7.2%
3 M Menards logo Menards - +6.6%
4 D Dollar Tree logo Dollar Tree - +3.7%
5 T Target logo Target - +2.0%
6 W Walmart logo Walmart - -4.1%
7 W Westlake Ace Hardware logo Westlake Ace Hardware ▼1 -9.5%
8 O Office Depot logo Office Depot - -18.3%
9 T True Value logo True Value - -19.0%
  • Discount Store
  • Vape & Tobacco Shops
  • Hardware Store
  • Bookstore
  • Shoe Stores & Footwear Brands
  • Thrift Stores
  • Big-Box & General Merchandise
  • Other categories

Store footprint

Store map

229 tracked store locations in Lincoln, NE, colored by category.

  • Discount Store (19)
  • Vape & Tobacco Shops (18)
  • Hardware Store (14)
  • Bookstore (13)
  • Shoe Stores & Footwear Brands (9)
  • Thrift Stores (9)
  • Big-Box & General Merchandise (9)
  • Other categories

Top tracked chains by store count

More trends

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