Trends · data through July 2026

Retail trends in Lincoln, NE

Iceflower tracks 62 stores from 40 retail chains in Lincoln, NE. Goodwill grew fastest over the last year, ahead of Dollar General and Menards.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
40
Tracked stores
62
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - +7.2%
2 D Dollar General logo Dollar General - +3.6%
3 M Menards logo Menards - +1.8%
4 W Walmart logo Walmart - -4.6%
5 T Target logo Target - -5.1%
  • Department Store
  • Discount Store
  • Hardware Store
  • Smoke Shop
  • Art Craft Hobby Store
  • Second Hand Shop
  • Clothing Store
  • Other categories

Store footprint

Store map

62 tracked store locations in Lincoln, NE, colored by category.

  • Department Store (15)
  • Discount Store (7)
  • Hardware Store (6)
  • Smoke Shop (5)
  • Art Craft Hobby Store (5)
  • Second Hand Shop (4)
  • Clothing Store (4)
  • Other categories

Top tracked chains by store count

More trends

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