Trends · data through July 2026

Retail & consumer trends in Nebraska

Iceflower tracks 2,830 stores from 1,193 retail and consumer chains in Nebraska. Chili's Grill & Bar grew fastest over the last year, ahead of Starbucks and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,193
Tracked stores
2,830
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chili's Grill & Bar and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chili's Grill & Bar logo Chili's Grill & Bar ▲6 +18.9%
2 S Starbucks logo Starbucks ▲6 +16.9%
3 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲2 +15.9%
4 H HobbyTown ▲1 +15.9%
5 R Ross Dress for Less logo Ross Dress for Less ▲7 +15.6%
6 D Dollar Tree logo Dollar Tree ▲6 +15.5%
7 A AutoZone logo AutoZone ▲10 +14.7%
8 B Burlington logo Burlington ▲8 +14.2%
9 B Buffalo Wild Wings logo Buffalo Wild Wings ▲4 +14.0%
10 M Mega Saver logo Mega Saver ▲1 +13.0%
11 G Goodwill logo Goodwill ▲3 +11.9%
12 L Lowe's Home Improvement logo Lowe's Home Improvement ▲2 +11.6%
13 C Culver's logo Culver's ▲4 +11.5%
14 T T.J.Maxx logo T.J.Maxx ▲3 +11.3%
15 S Scooter's Coffee logo Scooter's Coffee ▲3 +10.3%

Store footprint

Store map

2,830 tracked store locations in Nebraska, colored by category group.

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