Trends · data through July 2026

Clothing Stores in Massachusetts

Iceflower tracks 166 stores from 71 clothing stores chains in Massachusetts. Burlington grew fastest over the last year, ahead of Primark and Vineyard Vines.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
71
Tracked stores
166
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Primark sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burlington logo Burlington ▲1 +13.3%
2 P Primark logo Primark - +4.6%
3 V Vineyard Vines logo Vineyard Vines ▲1 +3.6%
4 V Victoria's Secret logo Victoria's Secret ▲1 -0.4%
5 O Old Navy logo Old Navy ▼1 -3.1%
6 J J.Crew logo J.Crew - -8.1%
7 L lululemon logo lululemon - -9.5%
8 A American Eagle logo American Eagle - -9.5%
9 A Athleta logo Athleta - -10.0%
10 Z Zara logo Zara - -15.7%
11 G Gap logo Gap ▼2 -18.9%
12 E Express logo Express - -19.3%
13 C Carter's logo Carter's - -38.1%
  • Burlington
  • Old Navy
  • lululemon
  • Uniqlo
  • American Eagle
  • Aritzia
  • Primark
  • Other tracked chains

Store footprint

Store map

166 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Burlington (19)
  • Old Navy (23)
  • lululemon (7)
  • Uniqlo (5)
  • American Eagle (11)
  • Aritzia (3)
  • Primark (3)
  • Other tracked chains

Top tracked chains by store count

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