Growth
Under Armour against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Under Armour's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
| 11 |
U
Under Armour
|
-61.6% |
Share of tracked category spend, indexed
Store footprint
Store map
160 tracked Under Armour locations across 40 US states.
Tracked stores by state
- California 14
- Texas 12
- Florida 11
- Maryland 9
- New York 7
- Ohio 6
- Pennsylvania 6
- Colorado 5
- Georgia 5
- North Carolina 5
- New Jersey 5
- South Carolina 5
- Virginia 5
- Arizona 4
- Illinois 4
- Michigan 4
- Tennessee 4
- Wisconsin 4
- Indiana 3
- Louisiana 3
- Massachusetts 3
- Minnesota 3
- Missouri 3
- Mississippi 3
- New Hampshire 3
- Washington 3
- Alabama 2
- Connecticut 2
- Kansas 2
- Maine 2
- Oklahoma 2
- Oregon 2
- Utah 2
- Arkansas 1
- Delaware 1
- Iowa 1
- Idaho 1
- Kentucky 1
- Nebraska 1
- Nevada 1
Customer overlap
Who shops at Under Armour
Tracked chains Under Armour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Grove City Country Club
55
C
Commissary
38
Commissary
38
More trends