Growth
Under Armour against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Under Armour's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 23 |
U
Under Armour
|
-20.5% |
Share of tracked category spend, indexed
Store footprint
Store map
143 tracked Under Armour locations across 38 US states.
Tracked stores by state
- California 12
- Texas 11
- Florida 10
- Maryland 9
- Pennsylvania 7
- New York 6
- Georgia 5
- North Carolina 5
- New Jersey 5
- Ohio 5
- South Carolina 5
- Virginia 5
- Arizona 4
- Illinois 4
- Michigan 4
- Wisconsin 4
- Indiana 3
- Mississippi 3
- Washington 3
- Alabama 2
- Colorado 2
- Connecticut 2
- Kansas 2
- Massachusetts 2
- Maine 2
- Minnesota 2
- Missouri 2
- New Hampshire 2
- Nevada 2
- Oklahoma 2
- Oregon 2
- Tennessee 2
- Utah 2
- Arkansas 1
- Delaware 1
- Iowa 1
- Kentucky 1
- Nebraska 1
Customer overlap
Who shops at Under Armour
Tracked chains Under Armour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Porter Township Office
70
G
Grove City Country Club
60
C
Canonsburg EMS
44
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