Trends · data through July 2026

Clothing Stores in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 119 stores from 48 clothing stores chains in Boston-Cambridge-Newton, MA-NH. H&M grew fastest over the last year, ahead of Primark and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
48
Tracked stores
119
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. H&M and Primark sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H H&M logo H&M - +19.7%
2 P Primark logo Primark - +4.1%
3 V Victoria's Secret logo Victoria's Secret - -1.5%
4 O Old Navy logo Old Navy - -4.0%
5 A American Eagle logo American Eagle - -7.8%
6 L lululemon logo lululemon - -9.9%
7 A Athleta logo Athleta - -10.4%
8 Z Zara logo Zara - -16.1%
9 G Gap logo Gap - -18.3%
  • lululemon
  • Old Navy
  • Uniqlo
  • Burlington
  • Aritzia
  • American Eagle
  • Primark
  • Other tracked chains

Store footprint

Store map

119 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • lululemon (7)
  • Old Navy (16)
  • Uniqlo (5)
  • Burlington (10)
  • Aritzia (3)
  • American Eagle (10)
  • Primark (3)
  • Other tracked chains

Top tracked chains by store count

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