Growth
Brandy Melville against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brandy Melville's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
| 12 |
B
Brandy Melville
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Brandy Melville locations across 14 US states and DC.
Tracked stores by state
- California 14
- New York 4
- Connecticut 2
- Florida 2
- Pennsylvania 2
- Texas 2
- District of Columbia 1
- Hawaii 1
- Idaho 1
- Illinois 1
- Massachusetts 1
- Ohio 1
- Oregon 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Brandy Melville
Tracked chains Brandy Melville customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends