Growth
Primark against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&M
|
+5.1% |
| 2 |
Z
Zara
|
+17.7% |
| 3 |
W
Windsor Fashions
|
+18.9% |
| 4 |
P
Primark
|
+11.8% |
| 5 |
C
Charlotte Russe
|
- |
| 6 | D Discovery Clothing Company | - |
| 7 |
M
MadRag
|
+17.7% |
| 8 | Q Q | - |
| 9 |
M
Mango
|
+18.7% |
| 10 |
F
Forever 21
|
-97.3% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Primark locations across 13 US states.
Tracked stores by state
- New York 9
- New Jersey 4
- Massachusetts 3
- Pennsylvania 3
- Florida 2
- Illinois 2
- Texas 2
- Virginia 2
- Connecticut 1
- Maryland 1
- Michigan 1
- North Carolina 1
- Tennessee 1
Customer overlap
Who shops at Primark
Tracked chains Primark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hair Town
88
T
Todos Supermarket
85
F
Fresh World
71
H
Hair Buzz
70
H
Hope Beauty Supply
55
G
Global Food
53
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