Growth
Zara against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zara's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&M
|
+5.1% |
| 2 |
Z
Zara
|
+17.7% |
| 3 |
W
Windsor Fashions
|
+18.9% |
| 4 |
P
Primark
|
+11.8% |
| 5 |
C
Charlotte Russe
|
- |
| 6 | D Discovery Clothing Company | - |
| 7 |
M
MadRag
|
+17.7% |
| 8 | Q Q | - |
| 9 |
M
Mango
|
+18.7% |
| 10 |
F
Forever 21
|
-97.3% |
Share of tracked category spend, indexed
Store footprint
Store map
100 tracked Zara locations across 26 US states and DC.
Tracked stores by state
- California 24
- New York 15
- Texas 11
- Florida 8
- New Jersey 7
- Illinois 4
- Massachusetts 3
- Maryland 3
- Washington 3
- Connecticut 2
- Georgia 2
- Ohio 2
- Virginia 2
- Arizona 1
- Colorado 1
- District of Columbia 1
- Hawaii 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- Nevada 1
- Oregon 1
- Pennsylvania 1
- Rhode Island 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Zara
Tracked chains Zara customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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