Trends · data through July 2026

Second Hand Shops in Massachusetts

Iceflower tracks 32 stores from 10 second hand shops chains in Massachusetts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
32
Consumer panel
130M+

Growth ranking

Fastest-growing tracked second hand shops chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Value Village and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Value Village logo Value Village - +7.8%
2 G Goodwill logo Goodwill - -2.3%
  • Value Village
  • Goodwill
  • Covet
  • Buffalo Exchange
  • Off The Rack Consignment
  • The Salvation Army
  • Somerville Flea
  • Other tracked chains

Store footprint

Store map

32 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Value Village (14)
  • Goodwill (9)
  • Covet (1)
  • Buffalo Exchange (2)
  • Off The Rack Consignment (1)
  • The Salvation Army (1)
  • Somerville Flea (1)
  • Other tracked chains

Top tracked chains by store count

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