Trends · data through September 2026

Food & Drink trends in Las Cruces, NM

Iceflower tracks 398 stores from 304 food & drink chains in Las Cruces, NM. Dairy Queen grew fastest over the last year, ahead of Whataburger and Dutch Bros Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
304
Tracked stores
398
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Whataburger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen ▲1 +19.0%
2 W Whataburger logo Whataburger - +18.9%
3 D Dutch Bros Coffee logo Dutch Bros Coffee ▲1 +17.8%
4 B Burger King logo Burger King ▲1 +15.6%
5 S Sonic Drive-In logo Sonic Drive-In ▲2 +15.3%
6 C Chick-fil-A logo Chick-fil-A - +10.5%
7 V Village Inn logo Village Inn ▲1 +10.3%
8 S Starbucks logo Starbucks - +9.9%
9 B Blake's Lotaburger logo Blake's Lotaburger ▲1 +9.6%
10 L Little Caesars logo Little Caesars - +7.7%
11 M McDonald's logo McDonald's - +3.2%
12 W Wienerschnitzel logo Wienerschnitzel - +0.5%
13 I Icebox Brewing Company ▼1 -3.1%
14 A Arby's logo Arby's ▼1 -7.2%
15 T Taco Bell logo Taco Bell - -10.1%

Store footprint

Store map

398 tracked store locations in Las Cruces, NM, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →