Trends · data through July 2026

Food & Drink trends in Las Cruces, NM

Iceflower tracks 205 stores from 151 food & drink chains in Las Cruces, NM. Dairy Queen grew fastest over the last year, ahead of McDonald's and Dutch Bros Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
151
Tracked stores
205
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen - +14.1%
2 M McDonald's logo McDonald's - +7.3%
3 D Dutch Bros Coffee logo Dutch Bros Coffee - +5.9%
4 S Starbucks logo Starbucks ▲1 +2.3%
5 D Domino's Pizza logo Domino's Pizza - -0.6%
6 W Whataburger logo Whataburger - -5.9%
7 B Burger King logo Burger King - -8.3%
8 W Wienerschnitzel logo Wienerschnitzel - -11.0%
9 L Little Caesars logo Little Caesars - -15.6%
10 A Arby's logo Arby's - -19.2%
11 S Subway logo Subway - -19.3%
12 S Sonic Drive-In logo Sonic Drive-In ▼1 -19.6%

Store footprint

Store map

205 tracked store locations in Las Cruces, NM, colored by category.

Top tracked chains by store count

More trends

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