Growth
El Sombrero against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Sombrero's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked El Sombrero locations across 11 US states.
Customer overlap
Who shops at El Sombrero
Tracked chains El Sombrero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sparkers
100
E
El Sombrero Mexican
82
C
Corporate Connection
75
G
Gnat's Landing
74
Gnat's Landing
74
S
Shogun Hibachi Grill & Sushi Bar
72
R
Roofing World
70
A
Andersons General Store
67
A
Azul Tex-Mex Express
66
C
Clarke Beverages
65
K
Karen Kane at Belk
63
Karen Kane at Belk
63
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