Growth
El Sombrero against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Sombrero's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 57 | E El Sombrero | -5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked El Sombrero locations across 21 US states.
Tracked stores by state
- Georgia 7
- California 5
- Mississippi 4
- Tennessee 3
- Texas 3
- Washington 3
- Idaho 2
- Illinois 2
- Alaska 1
- Connecticut 1
- Florida 1
- Iowa 1
- Indiana 1
- Michigan 1
- Missouri 1
- North Dakota 1
- New Jersey 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at El Sombrero
Tracked chains El Sombrero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Big John's Market
100
F
Food World
85
S
Shogun Hibachi Grill & Sushi Bar
70
G
Gnat's Landing
69
Gnat's Landing
69
A
Azul Tex-Mex Express
66
K
KP Smoke Shop
66
D
Davis Food & Drug
65
C
Clarke Beverages
64
A
Andersons General Store
63
H
Harvest Time Country Store
63
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