Growth
Los Mariachis against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Los Mariachis's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 21 | L Los Mariachis | +2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Los Mariachis locations across 11 US states.
Tracked stores by state
- Ohio 10
- Georgia 2
- Pennsylvania 2
- Wisconsin 2
- Alabama 1
- California 1
- Connecticut 1
- Kentucky 1
- Missouri 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Los Mariachis
Tracked chains Los Mariachis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
South Central Power Co
100
South Central Power Co
100
C
Casa del Taco
69
F
Farmers Market Greenhouse
69
K
Kingston Market
62
T
The Old Canal Stop
56
M
Main & High Shortstop
52
H
Hometown Hibachi
52
A
Ashebrooke Liquor Outlet
50
S
Shawnee Lanes
49
A
Ambers Drive Thru
48
More trends