Trends · data through July 2026

Retail trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 487 stores from 284 retail chains in Allentown-Bethlehem-Easton, PA-NJ. Marshalls grew fastest over the last year, ahead of Hobby Lobby and GameStop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
284
Tracked stores
487
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marshalls and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Marshalls logo Marshalls ▲1 +13.9%
2 H Hobby Lobby logo Hobby Lobby ▲1 +12.9%
3 G GameStop logo GameStop ▲1 +12.0%
4 F Five Below logo Five Below ▲1 +11.1%
5 T The Home Depot logo The Home Depot - +8.8%
6 T Tractor Supply Co. logo Tractor Supply Co. - +8.3%
7 A Ace Hardware logo Ace Hardware ▲1 +7.4%
8 D Dollar General logo Dollar General ▼1 +6.9%
9 D Dollar Tree logo Dollar Tree - +6.3%
10 L Lowe's Home Improvement logo Lowe's Home Improvement - +6.0%
11 H Harbor Freight Tools logo Harbor Freight Tools ▲1 +4.3%
12 G Goodwill logo Goodwill ▲1 +3.9%
13 B Barnes & Noble logo Barnes & Noble ▼1 +3.2%
14 M Michaels logo Michaels ▲2 +0.4%
15 K Kohl's logo Kohl's - -0.3%

Store footprint

Store map

487 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.