Trends · data through September 2026

Retail trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 958 stores from 691 retail chains in Allentown-Bethlehem-Easton, PA-NJ. Hobby Lobby grew fastest over the last year, ahead of Five Below and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
691
Tracked stores
958
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hobby Lobby logo Hobby Lobby ▲1 +16.2%
2 F Five Below logo Five Below ▲1 +16.1%
3 G Goodwill logo Goodwill ▲2 +14.9%
4 B Burlington logo Burlington ▲3 +14.6%
5 H Harbor Freight Tools logo Harbor Freight Tools ▲1 +10.4%
6 D Dollar General logo Dollar General - +9.7%
7 S Spirit Halloween logo Spirit Halloween ▲1 +8.0%
8 T Tractor Supply Co. logo Tractor Supply Co. ▲1 +7.7%
9 T The Children's Place logo The Children's Place ▲1 +6.6%
10 B Barnes & Noble logo Barnes & Noble - +6.6%
11 A Ace Hardware logo Ace Hardware ▲2 +6.2%
12 D Dollar Tree logo Dollar Tree ▼1 +5.4%
13 M Michaels logo Michaels - +5.1%
14 C Condoms Galore ▲1 +3.8%
15 R Ross Dress for Less logo Ross Dress for Less ▲1 +3.5%

Store footprint

Store map

958 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category.

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