Trends · data through September 2026

Health & Beauty trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 1,266 stores from 1,089 health & beauty chains in Allentown-Bethlehem-Easton, PA-NJ. SEPHORA grew fastest over the last year, ahead of OAA Orthopaedic Specialists and CVS Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,089
Tracked stores
1,266
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SEPHORA and OAA Orthopaedic Specialists sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S SEPHORA logo SEPHORA - +16.7%
2 O OAA Orthopaedic Specialists ▲1 +10.0%
3 C CVS Pharmacy logo CVS Pharmacy - +6.5%
4 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses - +1.6%
5 H Holiday Hair - +1.2%
6 G Great Clips logo Great Clips ▲1 +0.7%
7 S Sally Beauty logo Sally Beauty ▲1 -0.9%
8 U Ulta Beauty logo Ulta Beauty - -1.8%
9 W Walgreens logo Walgreens - -3.5%
10 B Banfield Pet Hospital logo Banfield Pet Hospital ▲1 -3.8%
11 G GNC logo GNC ▲1 -7.4%
12 S St. Luke's Hospital logo St. Luke's Hospital - -8.0%
13 E European Wax Center logo European Wax Center - -9.2%
14 V Valley Oral Surgery - -11.7%
15 V Visionworks logo Visionworks ▼1 -13.6%

Store footprint

Store map

1,266 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.