Trends · data through July 2026

Discount Stores in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 81 stores from 13 discount stores chains in Allentown-Bethlehem-Easton, PA-NJ. Five Below grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
81
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below ▲1 +12.7%
2 D Dollar General logo Dollar General - +8.4%
3 D Dollar Tree logo Dollar Tree - +7.9%
4 F Family Dollar logo Family Dollar - -9.0%
5 B Big Lots logo Big Lots ▼1 -77.5%
  • Dollar General
  • Dollar Tree
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Ocean State Job Lot
  • Gabe's
  • Other tracked chains

Store footprint

Store map

81 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ. The 7 largest tracked chains are highlighted.

  • Dollar General (34)
  • Dollar Tree (18)
  • Family Dollar (7)
  • Five Below (6)
  • Ollie's Bargain Outlet (2)
  • Ocean State Job Lot (2)
  • Gabe's (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.