Growth
DTLR against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DTLR's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
280 tracked DTLR locations across 21 US states and DC.
Tracked stores by state
- Pennsylvania 37
- Illinois 36
- Maryland 32
- Florida 25
- Ohio 25
- Georgia 21
- Texas 18
- Virginia 16
- North Carolina 14
- Michigan 13
- New York 7
- Delaware 6
- Minnesota 6
- Connecticut 5
- South Carolina 4
- Alabama 3
- District of Columbia 3
- New Jersey 3
- Wisconsin 3
- Indiana 1
- Massachusetts 1
- Missouri 1
Customer overlap
Who shops at DTLR
Tracked chains DTLR customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mr C's II
41
L
LAX Wine and Spirits
38
LAX Wine and Spirits
38
More trends