Growth
Icing against its category
The biggest tracked US fashion or apparel stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Icing's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Louis Vuitton
|
+13.3% |
| 2 |
C
Coach
|
+12.5% |
| 3 |
C
Claire's
|
-0.5% |
| 4 |
L
Lids
|
-16.3% |
| 5 |
M
Michael Kors
|
-23.1% |
| 6 |
D
David's Bridal
|
-12.8% |
| 7 |
P
Painted Tree Boutiques
|
-11.7% |
| 8 |
C
CHANEL Fragrance & Beaute at NORDSTROM
|
-10.5% |
| 9 |
C
CHANEL
|
-5.6% |
| 10 |
H
Hermès
|
- |
| 18 |
I
Icing
|
-33.7% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Icing locations across 21 US states.
Customer overlap
Who shops at Icing
Tracked chains Icing customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
100
S
Schofield Barracks
90
Schofield Barracks
90
H
Hickam AFB Commissary
88
Hickam AFB Commissary
88
P
Pearl Harbor Commissary
74
Pearl Harbor Commissary
74
C
CrossFit Zeus
68
S
Schofield Barracks Main Exchange
51
H
Hawaii Cru
41
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