Growth
Icing against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Icing's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+13.2% |
| 2 |
C
Claire's
|
-23.2% |
| 3 |
P
Piercing Pagoda
|
+0.4% |
| 4 |
K
Kendra Scott
|
+1.9% |
| 5 |
S
Swarovski
|
- |
| 6 |
L
Lovisa
|
- |
| 7 |
I
Icing
|
-73.3% |
| 8 |
M
Mejuri
|
- |
| 9 |
P
Pura Vida
|
-27.2% |
| 10 |
P
Penelope
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
145 tracked Icing locations across 40 US states.
Tracked stores by state
- California 15
- Texas 13
- Florida 7
- Illinois 7
- Indiana 6
- Michigan 6
- Connecticut 5
- Maryland 5
- New Jersey 5
- Ohio 5
- Utah 5
- Colorado 4
- Georgia 4
- Virginia 4
- Arizona 3
- Kansas 3
- Missouri 3
- New Mexico 3
- Oregon 3
- Pennsylvania 3
- Tennessee 3
- Washington 3
- Wisconsin 3
- Delaware 2
- Hawaii 2
- Iowa 2
- Louisiana 2
- North Carolina 2
- Nebraska 2
- New York 2
- Oklahoma 2
- South Carolina 2
- West Virginia 2
- Alaska 1
- Arkansas 1
- Maine 1
- Montana 1
- North Dakota 1
- Nevada 1
- South Dakota 1
Customer overlap
Who shops at Icing
Tracked chains Icing customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
100
P
Pearl Harbor
46
O
Oliver's Market
45
H
Hickam AFB Commissary
44
Hickam AFB Commissary
44
P
Pearl Harbor Commissary
42
Pearl Harbor Commissary
42
L
Lola's Market
42
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