Trends · data through September 2026

Grocery & Convenience trends in Santa Rosa-Petaluma, CA

Iceflower tracks 275 stores from 233 grocery & convenience chains in Santa Rosa-Petaluma, CA. Trader Joe's grew fastest over the last year, ahead of Oliver's Market and Lola's Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
233
Tracked stores
275
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Oliver's Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +7.5%
2 O Oliver's Market - +1.3%
3 L Lola's Market - -2.5%
4 W Whole Foods Market logo Whole Foods Market - -2.7%
5 G Grocery Outlet logo Grocery Outlet - -3.4%
6 R Raley's logo Raley's - -4.4%
7 S Safeway logo Safeway - -5.3%
8 L Lucky Supermarkets logo Lucky Supermarkets - -10.9%
  • Supermarkets
  • Other grocery stores
  • Liquor Store
  • Corner Stores & Bodegas
  • Farm
  • Food & Beverage Store
  • Upscale & Natural Grocers
  • Other categories

Store footprint

Store map

275 tracked store locations in Santa Rosa-Petaluma, CA, colored by category.

  • Supermarkets (54)
  • Other grocery stores (44)
  • Liquor Store (31)
  • Corner Stores & Bodegas (27)
  • Farm (21)
  • Food & Beverage Store (17)
  • Upscale & Natural Grocers (15)
  • Other categories

Top tracked chains by store count

  • 1 S Safeway logo Safeway 14
  • 2 W Whole Foods Market logo Whole Foods Market 5
  • 3 R Raley's logo Raley's 4
  • 4 L Lucky Supermarkets logo Lucky Supermarkets 4
  • 5 O Oliver's Market 3
  • 6 T Trader Joe's logo Trader Joe's 3
  • 7 G Grocery Outlet logo Grocery Outlet 3
  • 8 L Lola's Market 3
  • 9 B BevMo! logo BevMo! 2
  • 10 S Sam's Market 2
  • 11 S Sonoma Valley Fruit Basket 2
  • 12 R Rancho Mendoza Super Mercado 2
  • 13 E Easy Stop Market 2
  • 14 M MD Liquor And Food 2
  • 15 L Lucky logo Lucky 2
  • 16 P Pacific Market 2
  • 17 S Smart & Final logo Smart & Final 2
  • 18 F FoodMaxx logo FoodMaxx 2
  • 19 C Costco logo Costco 2
  • 20 M MD Market 1
  • 21 P Petaluma Farms 1
  • 22 J Jupiter Foods 1
  • 23 B Beer Baron 1
  • 24 L La Rosa Market 1
  • 25 S Sonoma Spice Queen 1
  • 26 B Bianchini's Market logo Bianchini's Market 1
  • 27 A Apna Bazaar 1
  • 28 L Lakeside Pure Water 1
  • 29 L Little Hills Christmas Tree Farm 1
  • 30 M MD Wine and Liquor 1
  • 31 O Ocean Cove General Store 1
  • 32 H Hanson of Sonoma Distillery 1
  • 33 L La Bodega 1
  • 34 G Guerneville Liquor Inc 1
  • 35 G Garlock Tree Farm 1
  • 36 R Reindeer Ridge Christmas Tree Farm 1
  • 37 H Healdsburg Liquor and Market 1
  • 38 D Duncans Mills General Store 1
  • 39 T Tenfold Farmstand 1
  • 40 G Griffo Distillery 1
  • 41 E El Verano Market 1
  • 42 F Forest Hill Market 1
  • 43 W Windsor Palms Market 1
  • 44 F Foley Family Wines 1
  • 45 P Panizzera Meat Co 1
  • 46 V Viva Oaxaca 1
  • 47 J Journeyman Meat Co. 1
  • 48 B Bill's Farm Basket 1
  • 49 A Andy's Liquors 1
  • 50 L Lepe's Meat Co 1

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