Trends · data through July 2026

Grocery & Convenience trends in Santa Rosa-Petaluma, CA

Iceflower tracks 102 stores from 59 grocery & convenience chains in Santa Rosa-Petaluma, CA. Grocery Outlet grew fastest over the last year, ahead of Oliver's Market and Raley's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
59
Tracked stores
102
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Grocery Outlet and Oliver's Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Grocery Outlet logo Grocery Outlet - +15.8%
2 O Oliver's Market - +7.9%
3 R Raley's logo Raley's ▲1 +1.7%
4 T Trader Joe's logo Trader Joe's - +0.4%
5 W Whole Foods Market logo Whole Foods Market - -1.4%
6 S Safeway logo Safeway - -2.2%
7 7 7-Eleven logo 7-Eleven - -6.0%
8 L Lucky Supermarkets logo Lucky Supermarkets ▼1 -20.1%
  • Grocery Store
  • Convenience Store
  • Liquor Store
  • Warehouse Club
  • Food or Beverage Store
  • Produce Store
  • Other categories

Store footprint

Store map

102 tracked store locations in Santa Rosa-Petaluma, CA, colored by category.

  • Grocery Store (77)
  • Convenience Store (12)
  • Liquor Store (7)
  • Warehouse Club (2)
  • Food or Beverage Store (2)
  • Produce Store (2)
  • Other categories

Top tracked chains by store count

  • 1 S Safeway logo Safeway 14
  • 2 L Lucky Supermarkets logo Lucky Supermarkets 6
  • 3 7 7-Eleven logo 7-Eleven 6
  • 4 W Whole Foods Market logo Whole Foods Market 5
  • 5 R Raley's logo Raley's 4
  • 6 O Oliver's Market 3
  • 7 T Trader Joe's logo Trader Joe's 3
  • 8 G Grocery Outlet logo Grocery Outlet 3
  • 9 B BevMo! logo BevMo! 2
  • 10 Q Quik Stop logo Quik Stop 2
  • 11 L Lola's Market 2
  • 12 F FoodMaxx logo FoodMaxx 2
  • 13 S Smart & Final logo Smart & Final 2
  • 14 P Pacific Market 2
  • 15 C Costco logo Costco 2
  • 16 P Pelican Plaza Grocery & Deli 1
  • 17 J Jenner Sea Store 1
  • 18 F Fast & Easy Mart 1
  • 19 D Dahlia & Sage Community Market 1
  • 20 B Bohemian Market 1
  • 21 S Shelton's Natural Foods Market 1
  • 22 C Cazadero General Store 1
  • 23 E El Pacifico Market 1
  • 24 V Valley Ford Market 1
  • 25 P Penngrove Market 1
  • 26 P Pohley's Market 1
  • 27 C Circle K logo Circle K 1
  • 28 R Rancho Mendoza Super Mercado 1
  • 29 W Wally's Liquor & Deli 1
  • 30 F Food Mart 1
  • 31 B Bartlett's Market 1
  • 32 Q Quick Pick Market & Deli 1
  • 33 S Sonoma Valley Fruit Basket 1
  • 34 B Bill's Market and Deli 1
  • 35 K Kwik Pik Market 1
  • 36 S Sam's Market 1
  • 37 C Cotati Market 1
  • 38 S Sonoma Market 1
  • 39 B Big John's Market 1
  • 40 P Petaluma Market 1
  • 41 S Sprouts Farmers Market logo Sprouts Farmers Market 1
  • 42 C Community Market Natural Foods 1
  • 43 A Andy's Produce Market 1
  • 44 T Total Wine & More logo Total Wine & More 1
  • 45 B Bottle Barn 1
  • 46 S Surf Market 1
  • 47 A Anna's Seafood 1
  • 48 M Molsberry Market 1
  • 49 G Gualala Supermarket 1
  • 50 F Fircrest Market 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.