Growth
Party City against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Party City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Spirit Halloween
|
- |
| 2 |
P
Phantom Fireworks
|
- |
| 3 |
T
TNT Fireworks
|
- |
| 4 |
Z
Zurchers
|
- |
| 5 | S Shelton Fireworks | - |
| 6 |
P
Party City
|
-95.1% |
| 7 | M Mr W Fireworks | - |
| 8 | K Keystone Fireworks | - |
| 9 | J Jabs Fireworks | - |
| 10 | A Alamo Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
828 tracked Party City locations across 46 US states.
Tracked stores by state
- California 100
- Texas 92
- Florida 69
- New York 51
- Illinois 41
- Pennsylvania 32
- Georgia 30
- New Jersey 29
- Michigan 28
- Ohio 25
- Indiana 24
- Massachusetts 23
- Maryland 22
- Virginia 22
- North Carolina 21
- Washington 20
- Arizona 17
- Tennessee 17
- Missouri 16
- Colorado 15
- Alabama 12
- Connecticut 12
- Minnesota 11
- South Carolina 11
- Wisconsin 11
- Kentucky 8
- Nevada 8
- Iowa 7
- Louisiana 7
- Oklahoma 7
- Arkansas 4
- North Dakota 4
- New Hampshire 4
- New Mexico 4
- Kansas 3
- Mississippi 3
- Nebraska 3
- Oregon 3
- Delaware 2
- Hawaii 2
- Maine 2
- Rhode Island 2
- Alaska 1
- Utah 1
- Vermont 1
- West Virginia 1
Customer overlap
Who shops at Party City
Tracked chains Party City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carniceria La Carreta
55
More trends