Growth
Party City against its category
The biggest tracked US specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Party City's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Guitar Center
|
-0.6% |
| 2 |
W
Walmart Garden Center
|
- |
| 3 |
P
Pinch A Penny Pool Patio Spa
|
-0.6% |
| 4 |
L
Leslie's Pool Supplies
|
-6.3% |
| 5 |
P
Party City
|
-75.9% |
| 6 |
W
Williams-Sonoma
|
+2.8% |
| 7 |
W
West Marine
|
-6.4% |
| 8 |
P
Phantom Fireworks
|
+0.4% |
| 9 |
A
Ashley Furniture HomeStore
|
-2.8% |
| 10 | M Maryland Lottery | - |
Share of tracked category spend, indexed
Store footprint
Store map
503 tracked Party City locations across 38 US states.
Tracked stores by state
- Texas 62
- Florida 46
- Illinois 32
- California 29
- Georgia 27
- Pennsylvania 27
- Maryland 23
- New Jersey 23
- Michigan 22
- Ohio 22
- Virginia 21
- North Carolina 20
- Indiana 19
- New York 17
- Arizona 13
- Washington 13
- Colorado 11
- Alabama 9
- Tennessee 9
- South Carolina 8
- Kentucky 7
- Wisconsin 6
- Connecticut 5
- Missouri 5
- Nevada 5
- Iowa 4
- Arkansas 2
- Delaware 2
- Hawaii 2
- Louisiana 2
- Maine 2
- New Mexico 2
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- Oregon 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Party City
Tracked chains Party City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ifixubreak HEB
44
More trends