Trends · data through July 2026

Retail & consumer trends in Rocky Mount, NC

Iceflower tracks 567 stores from 381 retail and consumer chains in Rocky Mount, NC. KFC grew fastest over the last year, ahead of Dollar General and AutoZone.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
381
Tracked stores
567
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. KFC and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K KFC logo KFC ▲1 +16.0%
2 D Dollar General logo Dollar General - +11.0%
3 A AutoZone logo AutoZone ▲3 +9.5%
4 S Southern Bank logo Southern Bank ▲3 +7.8%
5 M McDonald's logo McDonald's ▲1 +3.7%
6 P Piggly Wiggly logo Piggly Wiggly - +3.5%
7 F Food Lion logo Food Lion - +3.3%
8 D Domino's Pizza logo Domino's Pizza ▲1 +1.8%
9 W Waffle House logo Waffle House ▲1 +1.4%
10 M Murphy USA logo Murphy USA ▲1 +0.1%
11 C CVS Pharmacy logo CVS Pharmacy - -1.3%
12 W Walgreens logo Walgreens - -1.3%
13 W Walmart logo Walmart - -2.1%
14 S Shell logo Shell - -3.5%
15 B Burger King logo Burger King - -4.4%

Store footprint

Store map

567 tracked store locations in Rocky Mount, NC, colored by category group.

Top tracked chains by store count

More trends

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