Trends · data through September 2026

Retail & consumer trends in Rocky Mount, NC

Iceflower tracks 1,068 stores from 825 retail and consumer chains in Rocky Mount, NC. Subway grew fastest over the last year, ahead of Hwy 55 Burgers Shakes & Fries and Murphy USA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 825
Tracked stores: 1,068
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Hwy 55 Burgers Shakes & Fries sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	S Subway	▲1	+18.3%
2	H Hwy 55 Burgers Shakes & Fries	▲3	+15.0%
3	M Murphy USA	-	+14.9%
4	E Exxon	▲1	+14.1%
5	S Shell	-	+8.4%
6	D Dollar General	-	+6.5%
7	C Choice Hotels	▲1	+6.2%
8	C Circle K	-	+6.1%
9	D Dollar Tree	-	+6.1%
10	D Dunkin'	-	+4.4%
11	S Sheetz	-	+3.3%
12	F Food Lion	-	+3.1%
13	O O'Reilly Auto Parts	▲2	+2.7%
14	B Burger King	▲2	+2.4%
15	S Speedway	▲1	+2.0%

Store footprint

Store map

1,068 tracked store locations in Rocky Mount, NC, colored by category group.

Food & Drink (267)
Retail (230)
Other (152)
Health & Beauty (148)
Gas & Auto (144)
Grocery & Convenience (84)
Leisure & Travel (42)
Insurance (1)

Top tracked chains by store count

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