Trends · data through July 2026

Food & Drink trends in Rocky Mount, NC

Iceflower tracks 201 stores from 139 food & drink chains in Rocky Mount, NC. KFC grew fastest over the last year, ahead of McDonald's and Domino's Pizza.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
139
Tracked stores
201
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. KFC and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K KFC logo KFC ▲1 +19.7%
2 M McDonald's logo McDonald's - +7.0%
3 D Domino's Pizza logo Domino's Pizza ▲1 +5.1%
4 W Waffle House logo Waffle House ▲1 +4.7%
5 B Burger King logo Burger King ▲1 -1.3%
6 L Little Caesars logo Little Caesars - -3.0%
7 B Bojangles' logo Bojangles' - -5.6%
8 S Subway logo Subway ▲1 -6.6%
9 C Cook Out logo Cook Out - -6.8%
10 T Taco Bell logo Taco Bell - -9.9%
11 H Hardee's logo Hardee's - -16.6%
12 P Pizza Hut logo Pizza Hut - -21.8%
13 W Wendy's logo Wendy's ▼2 -23.6%
14 S Starbucks logo Starbucks ▼3 -32.1%

Store footprint

Store map

201 tracked store locations in Rocky Mount, NC, colored by category.

  • Restaurant (77)
  • Fast Food Restaurant (43)
  • Pizzaria (24)
  • Sandwich Shop (12)
  • Chicken Restaurant (11)
  • Coffee Shop (8)
  • Breakfast Restaurant (7)
  • Other categories

Top tracked chains by store count

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