Trends · data through September 2026

Food & Drink trends in Rocky Mount, NC

Iceflower tracks 267 stores from 200 food & drink chains in Rocky Mount, NC. Subway grew fastest over the last year, ahead of Hwy 55 Burgers Shakes & Fries and Dunkin'.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
200
Tracked stores
267
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Hwy 55 Burgers Shakes & Fries sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Subway logo Subway - +19.9%
2 H Hwy 55 Burgers Shakes & Fries logo Hwy 55 Burgers Shakes & Fries ▲2 +16.6%
3 D Dunkin' logo Dunkin' - +5.9%
4 B Burger King logo Burger King - +3.9%
5 B Bojangles' logo Bojangles' - +1.4%
6 M McDonald's logo McDonald's - +1.1%
7 W Waffle House logo Waffle House ▲1 +0.7%
8 C Cook Out logo Cook Out - -3.5%
9 D Domino's Pizza logo Domino's Pizza - -4.6%
10 K KFC logo KFC - -7.0%
11 H Hardee's logo Hardee's - -9.3%
12 L Little Caesars logo Little Caesars ▼1 -13.0%
13 T Taco Bell logo Taco Bell - -15.1%
14 W Wendy's logo Wendy's ▼1 -15.7%
15 P Pizza Hut logo Pizza Hut ▼1 -24.9%
  • Burger Chains
  • Casual Dining
  • Mexican Restaurants & Taquerias
  • Bars, Pubs & Breweries
  • Chicken & Wings Fast Food
  • Chinese
  • Pizza Chains
  • Other categories

Store footprint

Store map

267 tracked store locations in Rocky Mount, NC, colored by category.

  • Burger Chains (37)
  • Casual Dining (27)
  • Mexican Restaurants & Taquerias (19)
  • Bars, Pubs & Breweries (18)
  • Chicken & Wings Fast Food (17)
  • Chinese (16)
  • Pizza Chains (16)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →