Growth
Southern Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Broadview Federal Credit Union
|
-24.9% |
| 2 |
E
Empower Federal Credit Union
|
- |
| 3 |
D
Desert Financial Credit Union
|
- |
| 4 |
K
Keesler Federal Credit Union
|
-64.3% |
| 5 |
O
ORNL Federal Credit Union
|
- |
| 6 |
P
Patelco Credit Union
|
- |
| 7 |
A
Arkansas Federal Credit Union
|
- |
| 8 |
O
OCCU
|
- |
| 9 |
3
3 Rivers Federal Credit Union
|
- |
| 10 |
E
Elevations Credit Union
|
- |
| 187 |
S
Southern Bank
|
-21.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Southern Bank locations across 5 US states.
Tracked stores by state
- North Carolina 15
- Arkansas 2
- Georgia 2
- Kentucky 1
- Virginia 1
Customer overlap
Who shops at Southern Bank
Tracked chains Southern Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nash County ABC Board Law
100
S
Smith's Red & White
75
T
Tar River Grill
58
E
El Jimador Authentic Mexican Restaurant
52
E
Eddins Oil
51
T
Tobacco & Vape III
46
W
Wayne County ABC
44
S
Saulston Food Mart
41
E
Exotic Tobacco
37
F
Faulkner's Store
37
More trends