Growth
Southern Bank against its category
The biggest tracked US banks chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern Bank's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
|
-3.8% |
| 2 |
S
|
-2.9% |
| 3 | T TJ Maroon | - |
| 4 | B Bank of FSM | - |
| 5 | C California Bank & Trust | -11.5% |
| 6 | F First Merchants Bank | -19.8% |
| 7 | O Oxford Financial | -29.5% |
| 8 | E Exchange Bank | - |
| 9 | S Solvay Bank | -22.5% |
| 10 | Z Zionsville BC | - |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Southern Bank locations across 2 US states.
Tracked stores by state
- North Carolina 12
- Georgia 1
Customer overlap
Who shops at Southern Bank
Tracked chains Southern Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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