Trends · data through September 2026

Retail trends in Rocky Mount, NC

Iceflower tracks 230 stores from 164 retail chains in Rocky Mount, NC. Citi Trends grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
164
Tracked stores
230
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citi Trends and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Citi Trends logo Citi Trends - +17.5%
2 D Dollar General logo Dollar General - +5.8%
3 D Dollar Tree logo Dollar Tree - +5.3%
4 W Walmart logo Walmart - -3.0%
5 T Tractor Supply Co. logo Tractor Supply Co. - -4.9%
6 R Rainbow Shops logo Rainbow Shops - -5.9%
7 F Family Dollar logo Family Dollar - -18.1%
  • Discount Store
  • Vape & Tobacco Shops
  • Specialty Store
  • Family & Value Apparel
  • Hardware Store
  • Furniture Store
  • Thrift Stores
  • Other categories

Store footprint

Store map

230 tracked store locations in Rocky Mount, NC, colored by category.

  • Discount Store (62)
  • Vape & Tobacco Shops (15)
  • Specialty Store (15)
  • Family & Value Apparel (10)
  • Hardware Store (10)
  • Furniture Store (9)
  • Thrift Stores (8)
  • Other categories

Top tracked chains by store count

More trends

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