Growth
Food Lion against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Food Lion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
|
- |
| 2 |
P
|
-1.7% |
| 3 |
M
|
-1.2% |
| 4 |
F
|
-3.7% |
| 5 |
S
|
-4.9% |
| 6 |
H
|
+9.2% |
| 7 |
H
|
-4.3% |
| 8 |
G
|
-5.8% |
| 9 |
A
|
-4.0% |
| 10 |
F
|
-6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,186 tracked Food Lion locations across 10 US states.
Tracked stores by state
- North Carolina 535
- Virginia 290
- South Carolina 177
- Maryland 62
- Georgia 47
- Tennessee 28
- Delaware 21
- West Virginia 15
- Pennsylvania 7
- Kentucky 4
Customer overlap
Who shops at Food Lion
Tracked chains Food Lion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends