Trends · data through September 2026

Retail & consumer trends in Roanoke, VA

Iceflower tracks 2,334 stores from 1,747 retail and consumer chains in Roanoke, VA. Valvoline Instant Oil Change grew fastest over the last year, ahead of Burger King and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,747
Tracked stores
2,334
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Valvoline Instant Oil Change and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change ▲7 +6.8%
2 B Burger King logo Burger King ▲3 +5.7%
3 G Goodwill logo Goodwill ▲3 +4.3%
4 M Marathon logo Marathon ▲1 +3.4%
5 E Exxon logo Exxon ▲1 +2.7%
6 C Circle K logo Circle K ▲5 +2.1%
7 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car ▲2 +1.8%
8 M Macado's logo Macado's ▲3 +1.0%
9 A Advance Auto Parts logo Advance Auto Parts - -1.4%
10 M Murphy USA logo Murphy USA - -1.5%
11 F Firestone Complete Auto Care logo Firestone Complete Auto Care ▲5 -2.0%
12 B Bojangles' logo Bojangles' - -2.6%
13 A AutoZone logo AutoZone ▲3 -3.0%
14 C CVS Pharmacy logo CVS Pharmacy ▲1 -3.3%
15 F Food Lion logo Food Lion - -3.3%

Store footprint

Store map

2,334 tracked store locations in Roanoke, VA, colored by category group.

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