Growth
Kroger against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kroger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
- |
| 2 |
P
Publix
|
-1.7% |
| 3 |
M
Meijer
|
-1.2% |
| 4 |
F
Food Lion
|
-3.7% |
| 5 |
S
Safeway
|
-4.9% |
| 6 |
H
H-E-B
|
+9.2% |
| 7 |
H
Harris Teeter
|
-4.3% |
| 8 |
G
Giant Eagle
|
-5.8% |
| 9 |
A
Albertsons
|
-4.0% |
| 10 |
F
Fred Meyer
|
-6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,544 tracked Kroger locations across 25 US states.
Tracked stores by state
- Texas 263
- Ohio 244
- Georgia 193
- Michigan 147
- Indiana 138
- Tennessee 133
- Kentucky 128
- Virginia 80
- West Virginia 48
- Illinois 36
- Mississippi 35
- Arkansas 31
- Alabama 19
- South Carolina 16
- Louisiana 9
- Arizona 7
- Missouri 3
- California 2
- Colorado 2
- Kansas 2
- Oregon 2
- Utah 2
- Wisconsin 2
- North Carolina 1
- Washington 1
Customer overlap
Who shops at Kroger
Tracked chains Kroger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends