Trends · data through September 2026

Retail & consumer trends in Virginia

Iceflower tracks 68,070 stores from 41,907 retail and consumer chains in Virginia. Citgo grew fastest over the last year, ahead of Hobby Lobby and Value Village.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
41,907
Tracked stores
68,070
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citgo and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Citgo logo Citgo ▲23 +19.0%
2 H Hobby Lobby logo Hobby Lobby ▲13 +17.4%
3 V Value Village logo Value Village ▲2 +13.7%
4 W Wawa logo Wawa ▲2 +13.3%
5 P Publix logo Publix ▲1 +13.0%
6 R Raceway logo Raceway ▲18 +12.9%
7 M Murphy USA logo Murphy USA ▲4 +12.2%
8 F First Watch logo First Watch ▲16 +12.1%
9 S Sheetz logo Sheetz ▲2 +11.7%
10 A Ace Hardware logo Ace Hardware ▲11 +10.5%
11 E Express logo Express ▼1 +10.1%
12 E Exxon logo Exxon - +9.4%
13 T The Cheesecake Factory logo The Cheesecake Factory ▲7 +9.0%
14 C Circle K logo Circle K ▲12 +9.0%
15 Y Yard House logo Yard House ▲11 +8.7%

Store footprint

Store map

25,000 of 68,070 tracked store locations in Virginia, colored by category group.

Top tracked chains by store count

More trends

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