Trends · data through July 2026

Retail & consumer trends in Virginia

Iceflower tracks 35,022 stores from 17,754 retail and consumer chains in Virginia. The UPS Store grew fastest over the last year, ahead of Valvoline Instant Oil Change and Publix.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17,754
Tracked stores
35,022
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The UPS Store and Valvoline Instant Oil Change sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The UPS Store logo The UPS Store ▲11 +19.4%
2 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change ▲15 +17.3%
3 P Publix logo Publix ▲4 +16.2%
4 F Five Below logo Five Below ▲13 +15.7%
5 B Bloomingdale's logo Bloomingdale's ▲18 +15.2%
6 L Lotte Plaza Market logo Lotte Plaza Market ▲16 +14.4%
7 D Discount Tire logo Discount Tire ▲13 +14.1%
8 R Restaurant Depot logo Restaurant Depot ▲3 +13.5%
9 H Hobby Lobby logo Hobby Lobby ▲10 +13.4%
10 D Dollar Tree logo Dollar Tree ▲3 +13.0%
11 K Kroger logo Kroger ▲1 +12.9%
12 D Dillard's logo Dillard's ▲12 +12.7%
13 M Marathon logo Marathon ▲10 +12.6%
14 S Sherwin-Williams logo Sherwin-Williams ▲12 +12.5%
15 T T.J.Maxx logo T.J.Maxx - +12.0%

Store footprint

Store map

25,000 of 35,022 tracked store locations in Virginia, colored by category group.

Top tracked chains by store count

More trends

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