Growth
El Rodeo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rodeo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 14 | E El Rodeo | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked El Rodeo locations across 27 US states.
Tracked stores by state
- Indiana 11
- Pennsylvania 8
- Virginia 7
- Texas 5
- Maine 4
- Georgia 3
- California 2
- Mississippi 2
- Oklahoma 2
- Washington 2
- Colorado 1
- Florida 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Minnesota 1
- Missouri 1
- Montana 1
- North Carolina 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- Ohio 1
- Oregon 1
- Wisconsin 1
Customer overlap
Who shops at El Rodeo
Tracked chains El Rodeo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sharkey's Wing and Rib Joint
100
T
Top of the Stairs
84
H
Hokie House Restaurant
78
C
Carilion Clinic
58
Carilion Clinic
58
N
New Meadows Clipper Mart
50
G
Giant Gas Station
49
K
Karns Quality Foods
40
Karns Quality Foods
40
K
Kroger Pharmacy
38
Kroger Pharmacy
38
K
Karns Foods
37
Karns Foods
37
B
Boone REMC
36
More trends