Trends · data through September 2026

Health & Beauty trends in Des Moines-West Des Moines, IA

Iceflower tracks 1,158 stores from 974 health & beauty chains in Des Moines-West Des Moines, IA. SalonCentric grew fastest over the last year, ahead of Great Clips and Cost Cutters.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
974
Tracked stores
1,158
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SalonCentric and Great Clips sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S SalonCentric logo SalonCentric - +10.5%
2 G Great Clips logo Great Clips - +6.7%
3 C Cost Cutters - +2.6%
4 S Supercuts logo Supercuts ▲1 +1.4%
5 S Sun Tan City logo Sun Tan City - -0.3%
6 B Buff City Soap logo Buff City Soap - -0.6%
7 C CVS Pharmacy logo CVS Pharmacy - -1.1%
8 G Genesis Health Clubs logo Genesis Health Clubs - -2.8%
9 W Walgreens logo Walgreens - -6.1%
10 S Sally Beauty logo Sally Beauty ▼1 -7.0%
11 G GNC logo GNC ▲1 -8.6%
12 M Medicap Pharmacy logo Medicap Pharmacy - -9.6%
13 S Sport Clips Haircuts logo Sport Clips Haircuts - -11.5%
14 S SmartStyle logo SmartStyle - -13.9%
15 C Central Iowa Orthodontics ▼1 -27.0%

Store footprint

Store map

1,158 tracked store locations in Des Moines-West Des Moines, IA, colored by category.

Top tracked chains by store count

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