Trends · data through July 2026

Health & Beauty trends in Waterloo-Cedar Falls, IA

Iceflower tracks 130 stores from 109 health & beauty chains in Waterloo-Cedar Falls, IA. Great Clips grew fastest over the last year, ahead of CVS Pharmacy and Walgreens.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
109
Tracked stores
130
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Great Clips and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Great Clips logo Great Clips - +14.8%
2 C CVS Pharmacy logo CVS Pharmacy - +2.6%
3 W Walgreens logo Walgreens - +0.8%
  • Pharmacy
  • Hair Salon
  • Nail Salon
  • Veterinarian
  • Alternative Medicine
  • Gym
  • Beauty Salon
  • Other categories

Store footprint

Store map

130 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

  • Pharmacy (20)
  • Hair Salon (16)
  • Nail Salon (14)
  • Veterinarian (11)
  • Alternative Medicine (10)
  • Gym (7)
  • Beauty Salon (7)
  • Other categories

Top tracked chains by store count

  • 1 C CVS Pharmacy logo CVS Pharmacy 6
  • 2 W Walgreens logo Walgreens 5
  • 3 G Great Clips logo Great Clips 5
  • 4 P Planet Fitness logo Planet Fitness 2
  • 5 C Covenant Clinic 2
  • 6 N NuCara logo NuCara 2
  • 7 C Covenant Medical Center 2
  • 8 S Sun Tan City logo Sun Tan City 2
  • 9 K Kimball and Beecher Family Dentistry 2
  • 10 C Cost Cutters 2
  • 11 B Bath & Body Works logo Bath & Body Works 2
  • 12 T The Cedar House 1
  • 13 R Reinbeck Pharmacy 1
  • 14 G Goodlookin' Salon 1
  • 15 D Dermatology Associates 1
  • 16 F Fancy Nails & Spa 1
  • 17 G GNC logo GNC 1
  • 18 A Agape Therapy 1
  • 19 D Diva Nails 1
  • 20 M Mane St. Hair 1
  • 21 F Family Foot Health Care 1
  • 22 C Companion Animal Clinic 1
  • 23 B Better Health Chiropractic, Inc. 1
  • 24 S Salon Iris 1
  • 25 H Halbur Family Eye Care 1
  • 26 T Trio Salonspa 1
  • 27 W Wash House Salon 1
  • 28 E Evansdale Chiropractic Clinic 1
  • 29 U UnityPoint Health logo UnityPoint Health 1
  • 30 W Waverly Chiropractic Specialties 1
  • 31 R Rejuvenate Med Spa 1
  • 32 P Peoples Community Health Clinic 1
  • 33 P Pura Vida Salon & Spa 1
  • 34 H Hair By Mel 1
  • 35 T Top Nails & Spa 1
  • 36 P Prairie Parkway Pharmacy 1
  • 37 S Spartan Gym 1
  • 38 B Brad's Corner Drug 1
  • 39 C Cedar Falls Community Center 1
  • 40 C Cedar Valley Cardiology 1
  • 41 B Balance 1
  • 42 C Comprehensive Systems 1
  • 43 C Clayton Drug 1
  • 44 M Matthew Smith Family Practice 1
  • 45 D Dolled Up by Bria 1
  • 46 C Convenient Care 1
  • 47 W Waverly Health Center logo Waverly Health Center 1
  • 48 C Cedar Valley Chiropractic 1
  • 49 T Trends Salon 1
  • 50 N Ninja U Obstacle Training Gym 1

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