Trends · data through September 2026

Health & Beauty trends in Waterloo-Cedar Falls, IA

Iceflower tracks 319 stores from 294 health & beauty chains in Waterloo-Cedar Falls, IA. CVS Pharmacy grew fastest over the last year, ahead of Walgreens and NuCara.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
294
Tracked stores
319
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. CVS Pharmacy and Walgreens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C CVS Pharmacy logo CVS Pharmacy - +6.5%
2 W Walgreens logo Walgreens - -6.6%
3 N NuCara logo NuCara - -16.8%

Store footprint

Store map

319 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

Top tracked chains by store count

  • 1 W Walgreens logo Walgreens 5
  • 2 C CVS Pharmacy logo CVS Pharmacy 5
  • 3 G Great Clips logo Great Clips 5
  • 4 N NuCara logo NuCara 3
  • 5 M Modern Nails 2
  • 6 M Midwest Dental logo Midwest Dental 2
  • 7 C Covenant Medical Center 2
  • 8 P Planet Fitness logo Planet Fitness 2
  • 9 C Cost Cutters 2
  • 10 S Sun Tan City logo Sun Tan City 2
  • 11 A Agape Therapy 2
  • 12 K Kimball and Beecher Family Dentistry 2
  • 13 G Get Air Waterloo 1
  • 14 O Omega Red 1
  • 15 N Northern Iowa Therapy 1
  • 16 O Olympic Dentistry 1
  • 17 I Island Paradise Tanning Salon 1
  • 18 C Clayton Drug 1
  • 19 M Move with Miah Pilates 1
  • 20 B Bijelic Counseling and Consulting Services 1
  • 21 C College of hair design 1
  • 22 C Caribbean Tan 1
  • 23 N Northeast Iowa Podiatry 1
  • 24 T The Joint Chiropractic logo The Joint Chiropractic 1
  • 25 A Allison Bartlett - Stylist 1
  • 26 A Alter Ego’s Salon 1
  • 27 P Performance Rehab 1
  • 28 T Tangos A Salon 1
  • 29 D Denver Family Dental 1
  • 30 K Kuhn Chiropractic PC 1
  • 31 F Frelsi Health logo Frelsi Health 1
  • 32 P Prairie Yogi Massage 1
  • 33 B Body Basics Physical Therapy 1
  • 34 A Align Chiropractic & Wellness 1
  • 35 F Fringe Beauty Bar 1
  • 36 T The Salon 1
  • 37 B Bellisime Nail & Hair Salon 1
  • 38 C Cedar Valley Oral Surgery 1
  • 39 C Christensen & Freeseman Orthodontics 1
  • 40 V Visions Hair Studio 1
  • 41 V V Nails & Spa 1
  • 42 E E-Clips Hair Studio 1
  • 43 R Rivers Edge Hair Studio 1
  • 44 S Starlite Tattoos 1
  • 45 W Wayson Family Chiropractic 1
  • 46 B Black Hawk Gymnastics 1
  • 47 C Copper and Fringe Salon 1
  • 48 C Cedar Valley Pediatric Dentistry 1
  • 49 V Valley Park Family Dental 1
  • 50 S Shear Image 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.