Trends · data through July 2026

Retail & consumer trends in Amarillo, TX

Iceflower tracks 388 stores from 216 retail and consumer chains in Amarillo, TX. Wingstop grew fastest over the last year, ahead of Domino's Pizza and Circle K.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
216
Tracked stores
388
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wingstop and Domino's Pizza sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wingstop logo Wingstop ▲2 +13.5%
2 D Domino's Pizza logo Domino's Pizza ▲1 +9.0%
3 C Circle K logo Circle K ▲3 +2.6%
4 J Jimmy John's logo Jimmy John's ▲1 -1.6%
5 S Sonic Drive-In logo Sonic Drive-In - -5.4%
6 S Sam's Club logo Sam's Club - -9.3%
7 W Walmart logo Walmart - -9.6%
8 S Starbucks logo Starbucks - -10.2%
9 M McDonald's logo McDonald's ▲1 -10.9%
10 B Braum's Ice Cream & Burger Restaurant logo Braum's Ice Cream & Burger Restaurant ▲2 -11.2%
11 D Dutch Bros Coffee logo Dutch Bros Coffee - -12.1%
12 L Lowe's Home Improvement logo Lowe's Home Improvement - -13.5%
13 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen - -15.4%
14 W Wendy's logo Wendy's ▼1 -15.8%
15 P Pak-A-Sak logo Pak-A-Sak - -16.3%

Store footprint

Store map

388 tracked store locations in Amarillo, TX, colored by category group.

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