Trends · data through September 2026

Burger Chains in Amarillo, TX

Iceflower tracks 75 stores from 16 burger chains in Amarillo, TX. Wienerschnitzel grew fastest over the last year, ahead of Burger King and Whataburger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
75
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wienerschnitzel and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wienerschnitzel logo Wienerschnitzel - +14.3%
2 B Burger King logo Burger King - +14.0%
3 W Whataburger logo Whataburger - +5.0%
4 M McDonald's logo McDonald's - -2.1%
5 S Sonic Drive-In logo Sonic Drive-In - -3.9%
6 W Wendy's logo Wendy's - -12.6%
  • McDonald's
  • Whataburger
  • Wendy's
  • Sonic Drive-In
  • Blue Sky Texas
  • Burger King
  • Wienerschnitzel
  • Other tracked chains

Store footprint

Store map

75 tracked store locations in Amarillo, TX. The 7 largest tracked chains are highlighted.

  • McDonald's (15)
  • Whataburger (7)
  • Wendy's (12)
  • Sonic Drive-In (17)
  • Blue Sky Texas (2)
  • Burger King (8)
  • Wienerschnitzel (5)
  • Other tracked chains

Top tracked chains by store count

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