Trends · data through July 2026

Grocery & Convenience trends in Waterloo-Cedar Falls, IA

Iceflower tracks 91 stores from 53 grocery & convenience chains in Waterloo-Cedar Falls, IA. Fareway grew fastest over the last year, ahead of Kwik Trip and Hy-Vee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
53
Tracked stores
91
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fareway and Kwik Trip sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Fareway logo Fareway - +3.2%
2 K Kwik Trip logo Kwik Trip - -2.6%
3 H Hy-Vee logo Hy-Vee - -3.6%
  • Grocery Store
  • Convenience Store
  • Liquor Store
  • Farm
  • Warehouse Club
  • Butcher Shop
  • Other categories

Store footprint

Store map

91 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

  • Grocery Store (50)
  • Convenience Store (29)
  • Liquor Store (9)
  • Farm (1)
  • Warehouse Club (1)
  • Butcher Shop (1)
  • Other categories

Top tracked chains by store count

  • 1 K Kwik Trip logo Kwik Trip 23
  • 2 H Hy-Vee logo Hy-Vee 10
  • 3 F Fareway logo Fareway 4
  • 4 A ALDI logo ALDI 3
  • 5 P Prime Mart 2
  • 6 M Metro Mart 2
  • 7 S Sycamore Convenience 1
  • 8 J Jim's Food 1
  • 9 G Glory African Market 1
  • 10 T The Store 1
  • 11 G Green Fields Health Food Center 1
  • 12 B Brothers Market 1
  • 13 I Independence Liquor 1
  • 14 B Broadway Liquor 1
  • 15 E El Mercadito 1
  • 16 K King Star 1
  • 17 R Ray's Supermarket 1
  • 18 S Sam's Club logo Sam's Club 1
  • 19 W West Side Convenience Store 1
  • 20 L Logan Convenience Store 1
  • 21 H Hoffman Produce Farms 1
  • 22 T The Patch 1
  • 23 T TnK Health Food Store 1
  • 24 B Balkan Grocery 1
  • 25 H Here's What's Poppin 1
  • 26 N New Asia Market 1
  • 27 A Ag New Grocery Market 1
  • 28 T Trunck's Country Food 1
  • 29 L Linn Mart 1
  • 30 A All In Grocers 1
  • 31 N Natural Grocers logo Natural Grocers 1
  • 32 H Hometown Foods 1
  • 33 N New Star Liquor 1
  • 34 H Happy's Wine & Spirits 1
  • 35 L La Placita Mexican Store 1
  • 36 M Martin Bros Distributing Co 1
  • 37 H Hornbill Asian Market 1
  • 38 R Randall's 1
  • 39 S Station Mart 1
  • 40 L Liquor and Tobacco Outlet 1
  • 41 S Shwe Nyiko Market & Asian Foods 1
  • 42 K Kwik Stop 1
  • 43 N New Garden Market 1
  • 44 Y Yesway logo Yesway 1
  • 45 U Uni Mart 1
  • 46 M Mini Mart- Cedar Falls 1
  • 47 F Five Corners Liquor 1
  • 48 N New STAR Fletcher 1
  • 49 T Thriftway logo Thriftway 1
  • 50 G Gilbertville Meat Locker 1

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