Trends · data through September 2026

Retail & consumer trends in Winchester, VA-WV

Iceflower tracks 1,478 stores from 1,245 retail and consumer chains in Winchester, VA-WV. Navy Federal Credit Union grew fastest over the last year, ahead of Dollar Tree and Advance Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 1,245
Tracked stores: 1,478
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Navy Federal Credit Union and Dollar Tree sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	N Navy Federal Credit Union	▲3	+8.7%
2	D Dollar Tree	▲3	+8.6%
3	A Advance Auto Parts	▲2	+7.9%
4	F Food Lion	▲2	+7.4%
5	M Murphy USA	-	+4.1%
6	S Sheetz	-	+3.8%
7	7 7-Eleven	▲1	+3.6%
8	M McDonald's	-	+3.4%
9	F Family Dollar	-	+3.2%
10	W Waffle House	-	+2.8%
11	C CVS Pharmacy	-	+1.6%
12	D Dollar General	▼1	+1.5%
13	H Hair Cuttery	-	+0.8%
14	S Subway	-	+0.4%
15	B Burger King	▲1	-2.4%

Store footprint

Store map

1,478 tracked store locations in Winchester, VA-WV, colored by category group.

Food & Drink (321)
Health & Beauty (295)
Retail (273)
Gas & Auto (221)
Other (204)
Grocery & Convenience (81)
Leisure & Travel (81)
Insurance (2)

Top tracked chains by store count

More trends

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