Trends · data through September 2026

Retail & consumer trends in Trenton-Princeton, NJ

Iceflower tracks 2,592 stores from 2,145 retail and consumer chains in Trenton-Princeton, NJ. Sunoco grew fastest over the last year, ahead of Advance Auto Parts and LUKOIL.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,145
Tracked stores
2,592
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sunoco and Advance Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sunoco logo Sunoco ▲3 +16.7%
2 A Advance Auto Parts logo Advance Auto Parts ▲4 +13.7%
3 L LUKOIL logo LUKOIL ▲2 +12.3%
4 D Dollar Tree logo Dollar Tree - +11.3%
5 B Bath & Body Works logo Bath & Body Works ▲1 +11.3%
6 Q QuickChek logo QuickChek - +11.1%
7 R Ross Dress for Less logo Ross Dress for Less - +9.9%
8 A AutoZone logo AutoZone ▲1 +9.6%
9 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +9.2%
10 A Auntie Anne's logo Auntie Anne's ▲1 +8.6%
11 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses ▲2 +7.2%
12 W Walmart logo Walmart - +6.9%
13 J Jiffy Lube logo Jiffy Lube ▲2 +6.5%
14 S Starbucks logo Starbucks - +6.4%
15 M Moe's Southwest Grill logo Moe's Southwest Grill ▲1 +5.1%

Store footprint

Store map

2,592 tracked store locations in Trenton-Princeton, NJ, colored by category group.

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