Trends · data through July 2026

Retail trends in Trenton-Princeton, NJ

Iceflower tracks 191 stores from 144 retail chains in Trenton-Princeton, NJ. Dollar Tree grew fastest over the last year, ahead of The Home Depot and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
144
Tracked stores
191
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and The Home Depot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲1 +15.5%
2 T The Home Depot logo The Home Depot - +13.5%
3 F Five Below logo Five Below - +12.9%
4 B Burlington logo Burlington - +5.4%
5 D Dollar General logo Dollar General - +1.3%
6 W Walmart logo Walmart - -2.1%
7 R Ross Dress for Less logo Ross Dress for Less ▼1 -2.5%
8 P Party City logo Party City - -69.2%
  • Clothing Store
  • Discount Store
  • Department Store
  • Specialty Store
  • Shoe Store
  • Second Hand Shop
  • Pet Store
  • Other categories

Store footprint

Store map

191 tracked store locations in Trenton-Princeton, NJ, colored by category.

  • Clothing Store (35)
  • Discount Store (24)
  • Department Store (16)
  • Specialty Store (13)
  • Shoe Store (13)
  • Second Hand Shop (10)
  • Pet Store (9)
  • Other categories

Top tracked chains by store count

More trends

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