Trends · data through September 2026

Retail trends in Trenton-Princeton, NJ

Iceflower tracks 380 stores from 300 retail chains in Trenton-Princeton, NJ. Dollar Tree grew fastest over the last year, ahead of Bath & Body Works and Ross Dress for Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
300
Tracked stores
380
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Bath & Body Works sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +12.3%
2 B Bath & Body Works logo Bath & Body Works - +12.3%
3 R Ross Dress for Less logo Ross Dress for Less - +10.8%
4 W Walmart logo Walmart - +7.8%
5 D Dollar General logo Dollar General - +5.6%
6 S Sherwin-Williams logo Sherwin-Williams - +2.5%
7 T The Home Depot logo The Home Depot - +1.6%
8 K Kucker Haney Paint CO - +0.6%
9 B Burlington logo Burlington - 0.0%
10 R Rainbow Shops logo Rainbow Shops - -3.5%
11 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet - -5.1%
12 F Family Dollar logo Family Dollar - -5.8%
  • Discount Store
  • Home Improvement Center
  • Women's Contemporary
  • Specialty Store
  • Flower Shop
  • Vape & Tobacco Shops
  • Jewelry Store
  • Other categories

Store footprint

Store map

380 tracked store locations in Trenton-Princeton, NJ, colored by category.

  • Discount Store (42)
  • Home Improvement Center (23)
  • Women's Contemporary (18)
  • Specialty Store (16)
  • Flower Shop (15)
  • Vape & Tobacco Shops (15)
  • Jewelry Store (14)
  • Other categories

Top tracked chains by store count

More trends

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